Welcome to Nutriwear blog!
This first blog post is really just to say hello and introduce ourselves; who we are and what we do! In the future, you will read about anything and everything to do with superfoods, nutrition, fitness and healthy living in general. We promise not to bore you!
The idea for Nutriwear was born in spring 2015. Annamari, a co-founder of Nutriwear, a health food enthusiast and a nutritional therapist saw something that caught her attention in a women’s magazine. Immediately a light pulp was lid in her head. After spotting Beyonce wearing the one and only KALE sweatshirt, she did not only want to own a shirt that had KALE on it but she was also wondering why there were not any other kinds of lifestyle and nutrition inspired t-shirts and tops available. Fitness people have their own statement work out gears so why shouldn’t we superfood crazed people have our own too!
Cory is the man behind the designs and the technical side of the business. Cory has a degree in web and visual design from London, UK where he lived almost 8 years.
We are currently based in Helsinki, Finland. Most of the time, we lead quiet healthy lifestyle in the suburbs of Helsinki where we grow our own vegetable patch, spend time in the nature in the nearby forest and enjoy the fresh air. We share our passion for wheat grass and spirulina. Oh, and coconut oil. All at one go. In a smoothie. Most of our eggs, meat and veggies come directly from local farmers. We strongly believe that good nutrition is a key to a healthy life. Cory is also a basketball fan and plays in a local team. He is also a basketball coach. Annamari enjoys long walks with her daughter but when little “me time” is required, she heads for a jog or yoga practice. We have a beautiful three year old daughter, who has inspired many of our awaiting kids’ designs.
So we embarked on our journey in July 2015. As first time business owners, it was quite a challenge to know where to start. Firstly, all those ideas that had been crafted down on various pieces of paper floating around the flat, needed to be transformed by Illustrator to a format that can be submitted to possible manufacturers. Our search for a suitable manufacturer, who would meet our requirements, was way more complicated than we would have ever imagined. We knew from the start that there is no compromising in quality. We were also determined that we wanted organic cotton for the shirts. There is a natural association between organic cotton, healthy living and nutrition. Organic cotton is environmentally friendly and ensures suitable working conditions for the field workers. This goes together with the ethos we want our brand to represent. Our search took us through Portugal, China and Bangladesh before eventually finding a factory in India that would provide us with GOTS-certified organic cotton.
At the moment, our online shop features 18 men’s and women’s designs. A lot more designs are sitting on our computer. We are absolutely loving this journey that has thought us a lot about running a business and there is no doubt, we are still learning all the time. We are doing this with such a passion that we can hardly wait to expand our collection to new designs, new styles, kids’ collection and many other products we can’t talk about too much quite just yet!
Now you know who we are, we want you to enjoy your shopping experience with us! Please remember to tag us on Instagram and Facebook. We love to see you all good looking people rocking Nutriwear t-shirts!
Have a great day!
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